Explore NEWCOM
ABOUT US
NEWCOM is the region's finest IT distribution company for globally renowned brands catering to technology and lifestyle products.
The company came about as a belief in the need for a robust distribution system and has prevailed in creating and maintaining the trust of the large-scale customers in the Middle East and Africa.
Founded in December of 2003, NEWCOM computer systems L.L.C Systems started as a small yet ambitious company seeking to fulfill the local market’s need for a sincere distributor with a knack for carefully adapting its services to meet the needs of its customers.
Today, NEWCOM distributes not only in the United Arab Emirates but also to many locations across the GCC region. NEWCOM seamlessly caters to the many large-scale order requirements for its channel partners and ensures them fast deliveries by utilizing robust central warehousing facilities in Dubai and Jebel Al.


Over the years, NEWCOM has built a strong and dedicated team and continues its journey as one of the leading distributors for globally renowned brands such as Logitech, HP, Samsung, Rapoo, Viewsonic, Eset, Targus, Norton, J5create, Kingsons, Tucano, ST Engineering, and IRIS. In partnership with these brands, NEWCOM offers a wide range of quality IT solutions and accessories that will most definitely meet the demands of the region’s IT ecosystem.
The range of these products spans from desktops, notebooks and tablets, gaming accessories, video collaboration devices, wireless presentation devices, docking stations, cables and adaptors, portable scanners, and cybersecurity products.
The company has a strong distribution network with 1400+ partners spread across the Middle East and Africa region along with the support of our valued partners that include sub-distributors, wholesalers, power retailers, online retailers, system integrators, and value-added resellers and distributors (VAR/VAD). By utilizing the connections NEWCOM has as part of the value proposition it offers, the company continues to nurture the trust of its esteemed customers by providing them with excellent products and customer service.

Our Vision
To become a trusted Value-Added Distributor for every potential partner in the entire Middle East and Africa region.

Our Mission
To exceed our customers’ expectations with innovative products and services for their operations and supply chain in GCC and Africa Region.

Our Values
- At Newcom we trust - We own the shape of our future and thus we value delivering in what we believe.
- We the Newcom Squad, as global citizens, believe to put our values into action through programs and focus on Social activities to the benefit of the society.
17 YEARS OF EXPERIENCE
Why NEWCOM

Strong Investment

Financially Sound

Robust Infrastructure

Young Team

Strong Distribution Network

Excellent Logistics and Infrastructure

Customer Smart Credit

Customer's Confidence & Trust

Niche Products

Market Penetration

Impeccable Sales Support

Central Warehousing Facility
17 YEARS OF EXPERIENCE
Awards and Recognition
17 YEARS OF EXPERIENCE
Senior Management
Newcom Squad

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